Essentials of marketing.
| Main Author: | Lancaster, Geoff, Massingham, Lester, Ashford, Ruth |
|---|---|
| Format: | Open Shelf |
| Published: |
Berkshire:
McGraw-Hill Education,
2002.
|
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xiv, 549p.: ill.; 25cm.. |
| ISBN: |
0077098609 |