APA Citation

Lancaster, G. (2002). Essentials of marketing. Berkshire: McGraw-Hill Education.

Chicago Style Citation

Lancaster, Geoff. Essentials of Marketing. Berkshire: McGraw-Hill Education, 2002.

MLA Citation

Lancaster, Geoff. Essentials of Marketing. Berkshire: McGraw-Hill Education, 2002.

Warning: These citations may not always be 100% accurate.