Services marketing: integrating customer focus across the firm.
| Main Author: | Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill/Irwin,
2009.
|
| Edition: | 5th ed. |
| Subjects: |
| LEADER | 00576pamja2200181 4500 | ||
|---|---|---|---|
| 001 | 0000083895_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 9780071263931 | ||
| 090 | 0 | 0 | |a HF5415.122 .Z45 2009 |
| 100 | 1 | |a Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. | |
| 245 | 1 | 0 | |a Services marketing: integrating customer focus across the firm. |
| 250 | |a 5th ed. | ||
| 260 | |a New York: |b McGraw-Hill/Irwin, |c 2009. | ||
| 300 | |a xxviii, 708p.: |b ill.; |c 26cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Customer services |
| 650 | 0 | 0 | |a Service industries |x Marketing |
| 999 | |a 0000142780 | ||