Services marketing: integrating customer focus across the firm.
| Main Author: | Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill/Irwin,
2009.
|
| Edition: | 5th ed. |
| Subjects: |
KPM BANDAR MELAKA
| Call Number: |
HF5415 122 Z45 2009 |
|---|
| Accession | Item Category | SMD | Status | Due Date | Notes |
|---|
| 0000142780 | OPEN SHELF | BOOK | AVAILABLE |