Product management.
| Main Author: | Lehmann, Donald R., Winer, Russell S. |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill,
2005.
|
| Edition: | 4th ed. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xvi, 494p.: ill.; 24cm.. |
| ISBN: |
0071238328 |