Marketing: the core.
| Main Author: | Kerin, Roger A., Hartley, Steven W., Rudelius, William |
|---|---|
| Published: |
New York:
McGraw-Hill/Irwin,
2011.
|
| Edition: | 4th ed. |
| Subjects: |
| LEADER | 00504pampa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000083891_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 9780078112065 | ||
| 090 | 0 | 0 | |a HF5415 .K473 2011 |
| 100 | 1 | |a Kerin, Roger A., Hartley, Steven W., Rudelius, William | |
| 245 | 1 | 0 | |a Marketing: the core. |
| 250 | |a 4th ed. | ||
| 260 | |a New York: |b McGraw-Hill/Irwin, |c 2011. | ||
| 300 | |a xlix, 500p.: |b col. Ill.; |c 28cm.. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Marketing |
| 999 | |a 0000142775 | ||