Marketing: the core.
| Main Author: | Kerin, Roger A., Hartley, Steven W., Rudelius, William |
|---|---|
| Published: |
New York:
McGraw-Hill/Irwin,
2011.
|
| Edition: | 4th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xlix, 500p.: col. Ill.; 28cm.. |
| ISBN: |
9780078112065 |