A framework for marketing management.

Main Author: Kotler, Philip, Keller, Kevin Lane
Published: Upper Saddle River, N.J.: Pearson Education, Inc., 2012.
Edition: 5th ed.
Subjects:
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100 1 |a Kotler, Philip, Keller, Kevin Lane  
245 1 2 |a A framework for marketing management. 
250 |a 5th ed. 
260 |a Upper Saddle River, N.J.:   |b Pearson Education, Inc.,   |c 2012. 
300 |a xxiii, 332p.:   |b ill.;   |c 24cm.. 
500 |a Includes index 
650 0 0 |a Marketing   |x Management  
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