A framework for marketing management.
Main Author: | Kotler, Philip, Keller, Kevin Lane |
---|---|
Published: |
Upper Saddle River, N.J.:
Pearson Education, Inc.,
2012.
|
Edition: | 5th ed. |
Subjects: |
LEADER | 00531pampa2200181 4500 | ||
---|---|---|---|
001 | 0000083836_0030 | ||
005 | 20170712090000.0 | ||
020 | |a 9780132539302 | ||
090 | 0 | 0 | |a HF5415.13 .K68 2012 |
100 | 1 | |a Kotler, Philip, Keller, Kevin Lane | |
245 | 1 | 2 | |a A framework for marketing management. |
250 | |a 5th ed. | ||
260 | |a Upper Saddle River, N.J.: |b Pearson Education, Inc., |c 2012. | ||
300 | |a xxiii, 332p.: |b ill.; |c 24cm.. | ||
500 | |a Includes index | ||
650 | 0 | 0 | |a Marketing |x Management |
999 | |a 0000142973 | ||
999 | |a 0000143163 |