A framework for marketing management.
| Main Author: | Kotler, Philip, Keller, Kevin Lane |
|---|---|
| Published: |
Upper Saddle River, N.J.:
Pearson Education, Inc.,
2012.
|
| Edition: | 5th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxiii, 332p.: ill.; 24cm.. |
| ISBN: |
9780132539302 |