Principles of marketing: a global perspective.
| Main Author: | Philip Kotler?[et al.] |
|---|---|
| Published: |
Singapore:
Pearson Education South Asia Pte. Ltd.,
2009.
|
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xxix, 670p.: col. Ill.; 28cm.. |
| ISBN: |
9789810679521 |