Marketing: real people real choices.
Main Author: | Solomon, Michael R., Marshall, Greg W., Stuart, Elnora W. |
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Published: |
Upper Saddle River, N.J.:
Pearson Education, Inc.,
2009.
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Edition: | 6th ed. |
Subjects: |
Item Description: |
Includes index |
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Physical Description: |
xxi, 602p.: col. Ill.; 28cm.. |
ISBN: |
9780136054214 |