Marketing: real people real choices.

Main Author: Solomon, Michael R., Marshall, Greg W., Stuart, Elnora W.
Published: Upper Saddle River, N.J.: Pearson Education, Inc., 2009.
Edition: 6th ed.
Subjects:
Item Description: Includes index
Physical Description: xxi, 602p.: col. Ill.; 28cm..
ISBN: 9780136054214