Rethinking marketing: the entrepreneurial imperative.
| Main Author: | Schindehutte, Minet, Morris, Michael H., Pitt, Leyland F. |
|---|---|
| Format: | Open Shelf |
| Published: |
Upper Saddle River, N.J.:
Pearson Education, Inc.,
2009.
|
| Series: |
Entrepreneurship series
|
| Subjects: |
| LEADER | 00614pamja2200181 4500 | ||
|---|---|---|---|
| 001 | 0000083781_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 9780132393898 | ||
| 090 | 0 | 0 | |a HF5415 .S35 2009 |
| 100 | 1 | |a Schindehutte, Minet, Morris, Michael H., Pitt, Leyland F. | |
| 245 | 1 | 0 | |a Rethinking marketing: the entrepreneurial imperative. |
| 260 | |a Upper Saddle River, N.J.: |b Pearson Education, Inc., |c 2009. | ||
| 300 | |a xxxii, 352p.: |b ill.; |c 23cm.. | ||
| 490 | 0 | |a Entrepreneurship series | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Marketing |x Management |
| 999 | |a 0000142681 | ||