Rethinking marketing: the entrepreneurial imperative.
| Main Author: | Schindehutte, Minet, Morris, Michael H., Pitt, Leyland F. |
|---|---|
| Format: | Open Shelf |
| Published: |
Upper Saddle River, N.J.:
Pearson Education, Inc.,
2009.
|
| Series: |
Entrepreneurship series
|
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xxxii, 352p.: ill.; 23cm.. |
| ISBN: |
9780132393898 |