Essentials of marketing.
| Main Author: | Lamb, Charles W., Hair, Joseph F., McDaniel, Carl |
|---|---|
| Published: |
Mason, Ohio:
South-Western Cengage Learning,
2012.
|
| Edition: | 7th ed. |
| Subjects: |
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| 001 | 0000083738_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 0538478349 | ||
| 090 | 0 | 0 | |a HF5415 .L36 2012 |
| 100 | 1 | |a Lamb, Charles W., Hair, Joseph F., McDaniel, Carl | |
| 245 | 1 | 0 | |a Essentials of marketing. |
| 250 | |a 7th ed. | ||
| 260 | |a Mason, Ohio: |b South-Western Cengage Learning, |c 2012. | ||
| 300 | |a xxiii, 648p.: |b col. Ill.; |c 28cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Marketing |x Decision making |
| 999 | |a 0000142604 | ||
| 999 | |a 0000143156 | ||