Essentials of marketing.
| Main Author: | Lamb, Charles W., Hair, Joseph F., McDaniel, Carl |
|---|---|
| Published: |
Mason, Ohio:
South-Western Cengage Learning,
2012.
|
| Edition: | 7th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxiii, 648p.: col. Ill.; 28cm.. |
| ISBN: |
0538478349 |