Strategic marketing.
| Main Author: | Cravens, David W., Piercy, Nigel F. |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill/Irwin,
2009.
|
| Edition: | 9th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xv, 784p.: ill.; 26cm.. |
| ISBN: |
9780071263351 |