APA Citation

Cravens, D. W. (2009). Strategic marketing (9th ed.). New York: McGraw-Hill/Irwin.

Chicago Style Citation

Cravens, David W. Strategic Marketing. 9th ed. New York: McGraw-Hill/Irwin, 2009.

MLA Citation

Cravens, David W. Strategic Marketing. 9th ed. New York: McGraw-Hill/Irwin, 2009.

Warning: These citations may not always be 100% accurate.