Services marketing :people, technology, strategy.
| Main Author: | Lovelock, Christopher, Wirtz, Jochen |
|---|---|
| Published: |
Upper Saddle River, N.J.:
Pearson Education, Inc.,
2011.
|
| Edition: | 7th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxii, 626p.: ill.; 29cm.. |
| ISBN: |
0136107214 |