APA Citation

Lovelock, C. (2011). Services marketing: People, technology, strategy (7th ed.). Upper Saddle River, N.J.: Pearson Education, Inc..

Chicago Style Citation

Lovelock, Christopher. Services Marketing: People, Technology, Strategy. 7th ed. Upper Saddle River, N.J.: Pearson Education, Inc., 2011.

MLA Citation

Lovelock, Christopher. Services Marketing: People, Technology, Strategy. 7th ed. Upper Saddle River, N.J.: Pearson Education, Inc., 2011.

Warning: These citations may not always be 100% accurate.