Services marketing :people, technology, strategy.

Main Author: Lovelock, Christopher, Wirtz, Jochen
Published: Upper Saddle River, N.J.: Pearson Education, Inc., 2011.
Edition: 7th ed.
Subjects:

KPM BANDAR MELAKA

Call Number: HF5415 122 L683 2011
Accession Item Category SMD Status Due Date Notes
0000142360 RED SPOT BOOK AVAILABLE
0000142822 RED SPOT BOOK AVAILABLE