Services marketing : : people, technology, strategy.
| Main Author: | Lovelock, Christopher, Wirtz, Jochen |
|---|---|
| Format: | Open Shelf |
| Published: |
[s.l.]:
Pearson Prentice Hall,
2007.
|
| Edition: | 6th ed. |
| Subjects: |
| LEADER | 00532pamja2200181 4500 | ||
|---|---|---|---|
| 001 | 0000083289_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 0132056763 | ||
| 090 | 0 | 0 | |a HF5415.122 .L683 2007 |
| 100 | 1 | |a Lovelock, Christopher, Wirtz, Jochen | |
| 245 | 1 | 0 | |a Services marketing : : |b people, technology, strategy. |
| 250 | |a 6th ed. | ||
| 260 | |a [s.l.]: |b Pearson Prentice Hall, |c 2007. | ||
| 300 | |a xx, 648p.: |b ill., 28cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Service industries |x Marketing |
| 999 | |a 0000141848 | ||
| 999 | |a 0000141849 | ||