Services marketing : : people, technology, strategy.
| Main Author: | Lovelock, Christopher, Wirtz, Jochen |
|---|---|
| Format: | Open Shelf |
| Published: |
[s.l.]:
Pearson Prentice Hall,
2007.
|
| Edition: | 6th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xx, 648p.: ill., 28cm.. |
| ISBN: |
0132056763 |