Principles of marketing.
| Main Author: | Kotler, Philip, Armstrong, Gary |
|---|---|
| Published: |
Upper Saddle River, N.J.:
Pearson Education, Inc.,
2008.
|
| Edition: | 12th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xxxii, 599p., col. Ill., 29cm.. |
| ISBN: |
0132390027 |