APA Citation

Kotler, P. (2008). Principles of marketing (12th ed.). Upper Saddle River, N.J.: Pearson Education, Inc..

Chicago Style Citation

Kotler, Philip. Principles of Marketing. 12th ed. Upper Saddle River, N.J.: Pearson Education, Inc., 2008.

MLA Citation

Kotler, Philip. Principles of Marketing. 12th ed. Upper Saddle River, N.J.: Pearson Education, Inc., 2008.

Warning: These citations may not always be 100% accurate.