Marketing communications : : interactivity, communities and content.

Main Author: Fill, Chris
Published: Essex, England: Pearson Education Limited, 2009.
Edition: 5th ed.
Subjects:
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020 |a 9780273717225  
090 0 0 |a HF5415.123 .F554 2009  
100 1 |a Fill, Chris  
245 1 0 |a Marketing communications : :   |b interactivity, communities and content. 
250 |a 5th ed. 
260 |a Essex, England:   |b Pearson Education Limited,   |c 2009. 
300 |a xxxvii, 958p., col. Ill., 27cm.. 
500 |a Includes bibliographical references and index 
650 0 0 |a Communication in marketing  
650 0 0 |a Marketing channels  
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