Essentials of services marketing.
| Main Author: | Lovelock, Christopher, Wirtz, Jochen, Chew, Patricia |
|---|---|
| Published: |
Singapore:
Pearson Education South Asia Pte. Ltd.,
2009.
|
| Subjects: |
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| 005 | 20170712090000.0 | ||
| 020 | |a 9810679955 | ||
| 090 | 0 | 0 | |a HF5415.122 .L683 2009 |
| 100 | 1 | |a Lovelock, Christopher, Wirtz, Jochen, Chew, Patricia | |
| 245 | 1 | 0 | |a Essentials of services marketing. |
| 260 | |a Singapore: |b Pearson Education South Asia Pte. Ltd., |c 2009. | ||
| 300 | |a xxxii, 567p., col. Ill., 28cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Service industries |x Marketing |
| 999 | |a 0000141837 | ||
| 999 | |a 0000142349 | ||
| 999 | |a 0000142350 | ||
| 999 | |a 0000142692 | ||
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