Essentials of services marketing.
| Main Author: | Lovelock, Christopher, Wirtz, Jochen, Chew, Patricia |
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| Published: |
Singapore:
Pearson Education South Asia Pte. Ltd.,
2009.
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| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxxii, 567p., col. Ill., 28cm.. |
| ISBN: |
9810679955 |