Services marketing : : concepts, strategies & cases.
| Main Author: | K. Douglas Hoffman?[et al.] |
|---|---|
| Format: | Open Shelf |
| Published: |
London:
Cengage Learning EMEA,
2009.
|
| Subjects: |
| LEADER | 00504pamja2200169 4500 | ||
|---|---|---|---|
| 001 | 0000083278_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 9781844808137 | ||
| 090 | 0 | 0 | |a HF5415.122 .S473 2009 |
| 100 | 1 | |a K. Douglas Hoffman?[et al.] | |
| 245 | 1 | 0 | |a Services marketing : : |b concepts, strategies & cases. |
| 260 | |a London: |b Cengage Learning EMEA, |c 2009. | ||
| 300 | |a xxii, 624p.: |b ill., 25cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Service industries |x Marketing |
| 999 | |a 0000141835 | ||
| 999 | |a 0000142782 | ||