Services marketing : : concepts, strategies & cases.
| Main Author: | K. Douglas Hoffman?[et al.] |
|---|---|
| Format: | Open Shelf |
| Published: |
London:
Cengage Learning EMEA,
2009.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxii, 624p.: ill., 25cm.. |
| ISBN: |
9781844808137 |