APA Citation

K. Douglas Hoffman?[et al.]. (2009). Services marketing :: Concepts, strategies & cases. London: Cengage Learning EMEA.

Chicago Style Citation

K. Douglas Hoffman?[et al.]. Services Marketing :: Concepts, Strategies & Cases. London: Cengage Learning EMEA, 2009.

MLA Citation

K. Douglas Hoffman?[et al.]. Services Marketing :: Concepts, Strategies & Cases. London: Cengage Learning EMEA, 2009.

Warning: These citations may not always be 100% accurate.