Marketing strategy : : a decision-focused approach.
| Main Author: | Walker, Orville C., Mullins, John W. |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill/Irwin,
2008.
|
| Edition: | 6th ed. |
| Subjects: |
| LEADER | 00496pamja2200169 4500 | ||
|---|---|---|---|
| 001 | 0000083276_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 9780071263917 | ||
| 090 | 0 | 0 | |a HF5415.13 .W354 2008 |
| 100 | 1 | |a Walker, Orville C., Mullins, John W. | |
| 245 | 1 | 0 | |a Marketing strategy : : |b a decision-focused approach. |
| 250 | |a 6th ed. | ||
| 260 | |a New York: |b McGraw-Hill/Irwin, |c 2008. | ||
| 300 | |a xx, 346p.: |b ill., 26cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Marketing |x Management |
| 999 | |a 0000141833 | ||