Marketing strategy : : a decision-focused approach.
| Main Author: | Walker, Orville C., Mullins, John W. |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill/Irwin,
2008.
|
| Edition: | 6th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xx, 346p.: ill., 26cm.. |
| ISBN: |
9780071263917 |