APA Citation

Walker, O. C. (2008). Marketing strategy :: A decision-focused approach (6th ed.). New York: McGraw-Hill/Irwin.

Chicago Style Citation

Walker, Orville C. Marketing Strategy :: A Decision-focused Approach. 6th ed. New York: McGraw-Hill/Irwin, 2008.

MLA Citation

Walker, Orville C. Marketing Strategy :: A Decision-focused Approach. 6th ed. New York: McGraw-Hill/Irwin, 2008.

Warning: These citations may not always be 100% accurate.