A framework for marketing management.
| Main Author: | Kotler, Philip, Keller, Kevin Lane |
|---|---|
| Published: |
Upper Saddle River, N.J.:
Pearson Education, Inc.,
2009.
|
| Edition: | 4th ed. |
| Subjects: |
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|---|---|---|---|
| 001 | 0000083275_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 0136026605 | ||
| 090 | 0 | 0 | |a HF5415.13 .K68 2009 |
| 100 | 1 | |a Kotler, Philip, Keller, Kevin Lane | |
| 245 | 1 | 2 | |a A framework for marketing management. |
| 250 | |a 4th ed. | ||
| 260 | |a Upper Saddle River, N.J.: |b Pearson Education, Inc., |c 2009. | ||
| 300 | |a xxii, 362p.: |b ill., 24cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Marketing |x Management |
| 999 | |a 0000141832 | ||
| 999 | |a 0000142353 | ||