Learning aid for use with basic marketing.
| Main Author: | Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome |
|---|---|
| Published: |
New York:
McGraw-Hill/Irwin,
2009.
|
| Edition: | 17th ed. |
| Subjects: |
| LEADER | 00488pampa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000083205_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 9780073361925 | ||
| 090 | 0 | 0 | |a HF5415.13 .P473 2009 |
| 100 | 1 | |a Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome | |
| 245 | 1 | 0 | |a Learning aid for use with basic marketing. |
| 250 | |a 17th ed. | ||
| 260 | |a New York: |b McGraw-Hill/Irwin, |c 2009. | ||
| 300 | |a xii, various pagings: |b ill., 28cm.. | ||
| 650 | 0 | 0 | |a Marketing-Management |
| 999 | |a 0000141646 | ||