Learning aid for use with basic marketing.
| Main Author: | Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome |
|---|---|
| Published: |
New York:
McGraw-Hill/Irwin,
2009.
|
| Edition: | 17th ed. |
| Subjects: |
| Physical Description: |
xii, various pagings: ill., 28cm.. |
|---|---|
| ISBN: |
9780073361925 |