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| LEADER |
00678pamja2200193 4500 |
| 001 |
0000083119_0030 |
| 005 |
20170712090000.0 |
| 020 |
|
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|a 0470027517
|
| 090 |
0 |
0 |
|a HD69.B7 G73 2006
|
| 100 |
1 |
|
|a Grant, John
|
| 245 |
1 |
4 |
|a The brand innovation manifesto: how to build brands, redefine markets and defy conventions.
|
| 260 |
|
|
|a West Sussex, England:
|b John Wiley & Sons Ltd.,
|c 2006.
|
| 300 |
|
|
|a xvii, 310p.:
|b ill., 24cm..
|
| 500 |
|
|
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Consumer behavior
|
| 650 |
0 |
0 |
|a Brand name products-Social aspects
|
| 650 |
0 |
0 |
|a Brand name products-Psychological aspects
|
| 650 |
0 |
0 |
|a Lifestyles-Economic aspects
|
| 999 |
|
|
|a 0000141503
|
