The brand innovation manifesto: how to build brands, redefine markets and defy conventions.
| Main Author: | Grant, John |
|---|---|
| Format: | Open Shelf |
| Published: |
West Sussex, England:
John Wiley & Sons Ltd.,
2006.
|
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xvii, 310p.: ill., 24cm.. |
| ISBN: |
0470027517 |