Principles of marketing.
| Main Author: | Kotler, Philip, Armstrong, Gary |
|---|---|
| Format: | Open Shelf |
| Published: |
Upper Saddle River, N.J.:
Pearson Education, Inc.,
2004.
|
| Edition: | 10th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xxix, 661p., col. Ill., 28cm.. |
| ISBN: |
0131212761 |