Marketing management.
Main Author: | Kotler, Philip, Keller, Kevin Lane |
---|---|
Published: |
Upper Saddle River, N.J.:
Pearson Education, Inc.,
2006.
|
Edition: | 12th ed. |
Subjects: |
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---|---|---|---|
001 | 0000083063_0030 | ||
005 | 20170712090000.0 | ||
020 | |a 0138146039 | ||
090 | 0 | 0 | |a HF5415.13 .K68 2006 |
100 | 1 | |a Kotler, Philip, Keller, Kevin Lane | |
245 | 1 | 0 | |a Marketing management. |
250 | |a 12th ed. | ||
260 | |a Upper Saddle River, N.J.: |b Pearson Education, Inc., |c 2006. | ||
300 | |a xxxix, 729p., col. Ill., 28cm.. | ||
500 | |a Includes index | ||
650 | 0 | 0 | |a Marketing-Management |
999 | |a 0000141337 |