Marketing management.
| Main Author: | Kotler, Philip, Keller, Kevin Lane |
|---|---|
| Published: |
Upper Saddle River, N.J.:
Pearson Education, Inc.,
2006.
|
| Edition: | 12th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxxix, 729p., col. Ill., 28cm.. |
| ISBN: |
0138146039 |