Marketing management: a strategic decision-making approach.
| Main Author: | Mullins, John W., Walker, Orville C. |
|---|---|
| Published: |
New York:
McGraw-Hill/Irwin,
2010.
|
| Edition: | 7th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxi, 551p.: ill., 26cm.. |
| ISBN: |
9780073381169 |