APA Citation

Mullins, J. W. (2010). Marketing management: A strategic decision-making approach (7th ed.). New York: McGraw-Hill/Irwin.

Chicago Style Citation

Mullins, John W. Marketing Management: A Strategic Decision-making Approach. 7th ed. New York: McGraw-Hill/Irwin, 2010.

MLA Citation

Mullins, John W. Marketing Management: A Strategic Decision-making Approach. 7th ed. New York: McGraw-Hill/Irwin, 2010.

Warning: These citations may not always be 100% accurate.