APA Citation

Kerin, R. A. (2009). Marketing: The core (3rd ed.). New York: McGraw-Hill/Irwin.

Chicago Style Citation

Kerin, Roger A. Marketing: The Core. 3rd ed. New York: McGraw-Hill/Irwin, 2009.

MLA Citation

Kerin, Roger A. Marketing: The Core. 3rd ed. New York: McGraw-Hill/Irwin, 2009.

Warning: These citations may not always be 100% accurate.