Marketing: the core.
| Main Author: | Kerin, Roger A., Hartley, Steven W., Rudelius, William |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill/Irwin,
2009.
|
| Edition: | 3rd ed. |
| Subjects: |
| LEADER | 00499pamja2200169 4500 | ||
|---|---|---|---|
| 001 | 0000083006_0005 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 9780073381060 | ||
| 090 | 0 | 0 | |a HF5415 .K473 2009 |
| 100 | 1 | |a Kerin, Roger A., Hartley, Steven W., Rudelius, William | |
| 245 | 1 | 0 | |a Marketing: the core. |
| 250 | |a 3rd ed. | ||
| 260 | |a New York: |b McGraw-Hill/Irwin, |c 2009. | ||
| 300 | |a xli, 493p., col. Ill., 28cm.. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Marketing |
| 999 | |a 0000225555 | ||