Marketing: the core.
| Main Author: | Kerin, Roger A., Hartley, Steven W., Rudelius, William |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill/Irwin,
2009.
|
| Edition: | 3rd ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xli, 493p., col. Ill., 28cm.. |
| ISBN: |
9780073381060 |