Strategic marketing for nonprofit organizations.
| Main Author: | Andreasen, Alan R., Kotler, Philip |
|---|---|
| Published: |
Upper Saddle River, N.J.:
Pearson Education, Inc.,
2008.
|
| Edition: | 7th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxii, 504p.: ill., 25cm.. |
| ISBN: |
013175372X |