Managing marketing : marketing success through good management systems
| Main Author: | Palmer, Roger |
|---|---|
| Other Authors: | Cockton, Juanita, Cooper, Graham |
| Published: |
New York:
Routledge,
2015.
|
| Subjects: |
| LEADER | 00563pampa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000080831_0033 | ||
| 005 | 20170705090000.0 | ||
| 020 | |a 9781138126664 | ||
| 090 | 0 | 0 | |a HF5415.13 |b P35 2015 |
| 100 | 1 | |a Palmer, Roger | |
| 245 | 0 | 1 | |a Managing marketing : |b marketing success through good management systems |c Roger Palmer, Juanita Cockton, Graham Cooper. |
| 260 | |a New York: |b Routledge, |c 2015. | ||
| 300 | |a xi, 380p.: |b col. ill.; |c 25cm. | ||
| 650 | 0 | 0 | |a Management |
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | |a Cockton, Juanita | |
| 700 | 1 | |a Cooper, Graham | |
| 999 | |a 0000136129 | ||