Managing marketing : marketing success through good management systems
| Main Author: | Palmer, Roger |
|---|---|
| Other Authors: | Cockton, Juanita, Cooper, Graham |
| Published: |
New York:
Routledge,
2015.
|
| Subjects: |
| Physical Description: |
xi, 380p.: col. ill.; 25cm. |
|---|---|
| ISBN: |
9781138126664 |