Palmer, R., Cockton, J., & Cooper, G. (2015). Managing marketing: Marketing success through good management systems. New York: Routledge.
Chicago Style CitationPalmer, Roger, Juanita Cockton, and Graham Cooper. Managing Marketing: Marketing Success Through Good Management Systems. New York: Routledge, 2015.
MLA CitationPalmer, Roger, Juanita Cockton, and Graham Cooper. Managing Marketing: Marketing Success Through Good Management Systems. New York: Routledge, 2015.
Warning: These citations may not always be 100% accurate.